Il Caso MAPFRE : analisi di una strategia internazionale di successo nel settore assicurativo = The MAPFRE case : analysis of a successful international insurance strategy

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<title>Caso MAPFRE</title>
<subTitle>: analisi di una strategia internazionale di successo nel settore assicurativo = The MAPFRE case : analysis of a successful international insurance strategy</subTitle>
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<namePart>Scrimieri, Enrica</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20130018119">
<namePart>Giaccari, Francesco</namePart>
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<namePart>Università del Salento</namePart>
<namePart>Facoltà di Economia</namePart>
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<publisher>Università del Salento, Facoltà di Economia</publisher>
<dateIssued>2013</dateIssued>
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<abstract displayLabel="Summary">Introduzione -- L' impresa e il processo di elaborazione strategica: un inquadramento concettuale -- L'impresa e la strategia internazionale -- Il mercato assicurativo -- Il caso MAPFRE: da mutua assicuratrice a leader del mercato assicurativo in Spagna e in America Latina -- Conclusioni -- Bibliografia</abstract>
<note type="statement of responsibility">Enrica Scrimieri ; Relatore Francesco Giaccari</note>
<note>Tesi in Strategia Aziendale</note>
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<topic>Grupos aseguradores</topic>
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<topic>Dirección estratégica</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Mercado de seguros</topic>
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<topic>Internacionalización del seguro</topic>
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