Il Caso MAPFRE : analisi di una strategia internazionale di successo nel settore assicurativo = The MAPFRE case : analysis of a successful international insurance strategy

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      <subfield code="a">Introduzione -- L' impresa e il processo di elaborazione strategica: un inquadramento concettuale -- L'impresa e la strategia internazionale -- Il mercato assicurativo -- Il caso MAPFRE: da mutua assicuratrice a leader del mercato assicurativo in Spagna e in America Latina -- Conclusioni -- Bibliografia</subfield>
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