Pesquisa de referências

The Changing future of consumer health

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20140016310</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20140514175611.0</controlfield>
    <controlfield tag="008">140514s2014    usa||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">931</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20140008506</subfield>
      <subfield code="a">Baldwin, Whitney</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="4">
      <subfield code="a">The Changing future of consumer health</subfield>
      <subfield code="c">Whitney  Baldwin, Philip J. Davis, Mikael Stenstrand</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">New York [etc.]</subfield>
      <subfield code="b">Accenture</subfield>
      <subfield code="c">2014</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">There is a consumer revolution in healthcare. However, most traditional consumer health companies have not taken advantage of this shift in consumer needs. Companies outside the traditional Consumer Health industry are entering the market to fulfill the unmet  needs of the health oriented consumer. High Performers are converging and collaborating to capitalize on the expanding consumer healthcare opportunity </subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080539771</subfield>
      <subfield code="a">Salud</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080594794</subfield>
      <subfield code="a">Asistencia sanitaria</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624019</subfield>
      <subfield code="a">Comportamiento del consumidor</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080583880</subfield>
      <subfield code="a">Cambio sociológico</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20140008513</subfield>
      <subfield code="a">Davis, Philip J.</subfield>
    </datafield>
    <datafield tag="700" ind1="1" ind2=" ">
      <subfield code="0">MAPA20140008520</subfield>
      <subfield code="a">Stenstrand, Mikael</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080436353</subfield>
      <subfield code="a">Accenture</subfield>
    </datafield>
  </record>
</collection>