Bancassurance : has it peaked and what lies ahead?

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      <subfield code="a">Bancassurance experts look at the tempting question of whether bancassurance has peaked as well as what banks look for in insurance partners. They look to see if bancassurance has peaked and also say we are still encouraging the wrong behaviours when it comes to training people in the insurance business. "Needs-based" selling is not emphasised enough and many bank customers are simply at the receiving end of a product-push sales approach.</subfield>
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      <subfield code="g">05/05/2014 Número 5 - mayo 2014 , p. 68-69</subfield>
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