How to manage reputation risk

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<title>How to manage reputation risk</title>
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<namePart>Kossovsky, Nir</namePart>
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<abstract displayLabel="Summary">A risk manager, you generally know three things about reputation risk: it is amorphous, invaluable and vaguely transferrable. Since someone upstairs is likely starting to clamor for a solution, however, it is time to fully understand what you are dealing with, including pervasive myths and misconceptions</abstract>
<note type="statement of responsibility">Nir Kossovsky</note>
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<topic>Gerentes de riesgos</topic>
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<topic>Marketing</topic>
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<topic>Comunicación</topic>
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<topic>Medios de comunicación</topic>
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<topic>Reputación corporativa</topic>
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<topic>Empresas de seguros</topic>
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<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080593209">
<topic>Riesgo reputacional</topic>
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<title>Risk Management Magazine</title>
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<publisher>New York : Risk and Insurance Management Society, 1982-</publisher>
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<identifier type="issn">0035-5593</identifier>
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<text>07/04/2014 Volumen 61 Número 3 - abril 2014 , p. 18-20</text>
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