The Digital insurer CMOs : time for digital transformation or risk being left on the sidelines
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20140028603 | ||
| 003 | MAP | ||
| 005 | 20141222155821.0 | ||
| 008 | 140801s2014 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 245 | 1 | 4 | $aThe Digital insurer CMOs$b: time for digital transformation or risk being left on the sidelines |
| 260 | $aNew York [etc.]$bAccenture$c2014 | ||
| 520 | $aDigital is changing the world and insurance chief marketing officers (CMOs) know it. They are embracing digital channels with fervor, but it¿s time to do more. The prize is not mastery of the channels but command of the opportunities to delight customers and drive superior business outcomes. Then the reward for customers and marketers alike becomes relevant and seamless experiences from brand promise through brand delivery | ||
| 650 | 4 | $0MAPA20120023437$aMarketing digital | |
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 4 | $0MAPA20080605803$aDistribución comercial | |
| 650 | 4 | $0MAPA20080572389$aImagen de marca | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080593483$aServicio al cliente | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 710 | 2 | $0MAPA20080436353$aAccenture |