The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences

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<rdf:Description>
<dc:creator>Chordas, Lori</dc:creator>
<dc:date>2014-08-04</dc:date>
<dc:description xml:lang="es">Sumario: Today, 30% of the U.S. population is multicultural, a number that's expected to surpass more than 50% in the next few years, according to the U.S. Census Bureau. That growing demographic of consumers and potential shoppers begs the question: Should property/casualty carriers target by ethnicity?  Graphics: 1. U.S. property/casualty 2013 directs premiums; 2. U.S. commercial multi peril 2013 direct premiums; 3. U.S. homeowners multi peril 2013 direct premiums</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/148651.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Marketing social</dc:subject>
<dc:subject xml:lang="es">Aspectos culturales</dc:subject>
<dc:subject xml:lang="es">Aspectos sociales</dc:subject>
<dc:subject xml:lang="es">Segmentación de clientes</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Seguro de responsabilidad civil</dc:subject>
<dc:subject xml:lang="es">Seguro multirriesgo del hogar</dc:subject>
<dc:subject xml:lang="es">Seguro multirriesgo de comercio</dc:subject>
<dc:subject xml:lang="es">Seguro de automóviles</dc:subject>
<dc:subject xml:lang="es">Seguro de accidentes de trabajo</dc:subject>
<dc:subject xml:lang="es">Análisis comparativo</dc:subject>
<dc:subject xml:lang="es">Seguro de daños patrimoniales</dc:subject>
<dc:subject xml:lang="es">Ranking</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:subject xml:lang="es">Estados Unidos</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The Cultural connection : property-casualty carriers are mixing new and traditional marketing approaches to reach diverse audiences</dc:title>
<dc:relation xml:lang="es">En: Best's Review. - New Jersey : A.M. Best Company, 1976- = ISSN 1527-5914. - 04/08/2014 Volumen 115 Número 4 - agosto 2014 , p. 24-31</dc:relation>
<dc:coverage xml:lang="es">Estados Unidos</dc:coverage>
</rdf:Description>
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