Centro de Documentacion de Fundación MAPFRE

MAP20070025436

Breaking the ice : [the agent's guide to sales promotion]. — Hatford, Connecticut : LIAMA, 1959

112 p. ; 20 cm

Legado J.J. Garrido i Comas

Sumario: How to get the most out of this book -- Building prestige. First step in sales -- Letters -- Printed promotion -- Telephone -- Novelties and gifts -- Visual sales aids -- Cards and letterheads -- Media advertising -- Planning and testing your sales promotion

1. Seguro de vida . 2. Técnicas de venta . 3. Ventas . 4. Márketing de la empresa de seguros . I. Life Insurance Agency Management Association . II. Título.