Modelling market orientation : a structural equation approach
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a2200000 i 4500 | ||
| 001 | MAP20070025750 | ||
| 003 | MAP | ||
| 005 | 20090406140323.0 | ||
| 008 | 960917s1996 esp 00010 eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a20 | ||
| 100 | 1 | $0MAPA20080197667$aLado Cousté, Nora | |
| 245 | 1 | 0 | $aModelling market orientation$b: a structural equation approach$cNora Lado, Albert Maydeu-Olivares, Jaime Rivera Camino |
| 260 | $aMadrid$bUniversidad Carlos III, Departamento de Economía de la Empresa$c1996 | ||
| 300 | $a18 p.$c30 cm | ||
| 490 | 1 | $aWorking paper 96-34 : business economies series$v07 | |
| 520 | $aMost researches have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct's measure. The authors present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features of the research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. the results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations an a country specific additional factor | ||
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080590567$aEmpresas de seguros |
| 650 | 1 | 1 | $0MAPA20080607548$aOrientación al mercado |
| 650 | 1 | 1 | $0MAPA20080606091$aEstrategia empresarial |
| 650 | 1 | 1 | $0MAPA20080602659$aModelos econométricos |
| 700 | 1 | $0MAPA20080323059$aMaydeu-Olivares, Albert | |
| 700 | 1 | $0MAPA20080273217$aRivera Camino, Jaime | |
| 710 | 1 | $0MAPA20080479855$aUniversidad Carlos III de Madrid$bDepartamento de Economía de la Empresa | |
| 830 | 0 | $0MAPA20080532369$aWorking paper 96-34 : business economies series$v07 |