Centro de Documentacion de Fundación MAPFRE - Market orientation and business performance in the Spanish insurance sector

MAP20070025752

Market orientation and business performance in the Spanish insurance sector / Nora Lado Cousté, Miguel Angel Martínez Martínez. — [S.l. : s.n.], 1995

21 h. ; 30 cm

Artículo también publicado en la revista "The Geneva papers on risk and Insurance : issues and practice", nº 85 Octubre 1997, p. 571-589.

Sumario: The main object of this research was to analyse market orientation, defined as the intensity with which companies analyse, coordinate their functions and direct their activities towards their final customers, their intermediate clients or distributors, their competitors and their macro-environoment. The purpose of this research was to verify the existence of a positive relationship between the degree of market orientation and the business performance of the Spanish insurance companies

1. Empresas . 2. Empresas de seguros . 3. Mercado de seguros . 4. Estrategia empresarial . 5. Orientación al mercado . 6. España . I. Martínez Martínez, Miguel Angel . II. Título.