Centro de Documentacion de Fundación MAPFRE - Seizing the opportunities of digital transformation

MAP20140048335

Seizing the opportunities of digital transformation. — New York [etc.] : Accenture, 2014

Sumario: Improving discrete business processes - or a great deal more -- 141 C-suite insurance executives share their companies' digital strategies -- Insurers quantify the value they expect from digital transformation -- Digital Transformers are moving to the front of the pack -- Balancing digital transformation to meet diverse goals -- Four things to bear in mind when implementing your digital strategy

1. Marketing estratégico . 2. Mercado de seguros . 3. Estrategia empresarial . 4. Distribución comercial . 5. Imagen de marca . 6. Comportamiento del consumidor . 7. Servicio al cliente . 8. Marketing digital . 9. Márketing de la empresa de seguros . I. Accenture .