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How Google breaks through

Recurso electrónico / electronic resource
Registro MARC
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1001 ‎$0‎MAPA20150006783‎$a‎Twohill, Lorraine
24500‎$a‎How Google breaks through‎$c‎Lorraine Twohill
520  ‎$a‎Lorraine Twohill, Google's senior vice president of global marketing, describes what has and hasn't changed for marketers trying to connect with customers -- Has marketing changed fundamentally since the first golden age? -- What does the digital side allow you to do that you couldn't do before? -- How so? -- How do you approach the messaging and the storytelling, especially given the challenges of proliferation? How do you break through the clutter? -- That's interesting; we've also identified substance as one of the leading elements of marketing's new golden agealong with science, storytelling, speed, and simplicity -- Toothbrush problems? -- Would you say, as well, that achieving the best customer experience means not only getting better at telling stories to the customer, but also getting better at listening? -- And yet, there is still room for disagreement and creative judgment -- How do you make sure your marketers stay in touch with prevailing trends? -- It's a smaller world -- What's it like working with engineers?
61021‎$0‎MAPA20080434397‎$a‎Google
650 4‎$0‎MAPA20080551636‎$a‎Marketing
650 4‎$0‎MAPA20080589189‎$a‎Atención al cliente
650 4‎$0‎MAPA20140009749‎$a‎Conectividad
650 4‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 4‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20140010615‎$a‎Evolución tecnológica
7102 ‎$0‎MAPA20080442569‎$a‎McKinsey & Company
7730 ‎$t‎The McKinsey Quartely‎$g‎February 2015 ; [6 ] p.