Data danger

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      <subfield code="c">Dina Gray, Pietro Micheli and Andrey Pavlov</subfield>
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      <subfield code="a">Big data is certainly changing the way organisations operate; our capacity for planning, budgeting and forecasting, as well as the management of processes and supply chains has radically improved. However, greater availability of data is also being accompanied by two major challenges: first, many managers are now required to develop data-oriented management systems to make sense of the phenomenal amount of data their firms and partners are producing. Second, while the volume of data we now have access to is certainly seductive and potentially very useful, it can also be overwhelming. Therefore we need to ask whether or not we are getting better at gaining insight from big data or whether we are simply measuring more?</subfield>
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      <subfield code="t">The actuary : the magazine of the actuarial profession .- London : Redactive Publishing Limited </subfield>
      <subfield code="g">April 2015 ; p. 26-27</subfield>
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