The Era of living services

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      <subfield code="a">This report describes how brands will use the Internet of Things and powerful data analytics to create services that come to life; predicting and reacting to consumers¿ changing needs and circumstances. In other words, branded services that are personalized and change in real-time for every individual wherever they are and whatever they are doing. It looks at the effect Living Services will have on most aspects of our lives  from our homes, finances and work; to our health, shopping and the future of travel</subfield>
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