Centro de Documentacion de Fundación MAPFRE - Health insurance apps in Western Europe and Poland

MAP20150026354

Health insurance apps in Western Europe and Poland. — [London] : CP Consulting, 2015

Sumario: Introduction and methodology - Composition of the simple of health insurance apps analysed - Usage of health apps: downloads and installed rankings for health and fitness and for medical - Best European apps according to customer ratings - App offering of the main European insurance groups - New health insurance apps launch and update over the period 2010-2014 - Health insurance apps offering and positioning: high level findings on functional scope - Sales and marketing functionalities in apps for health insurance - Service functionalities in apps for health insurance - Information functionalities in apps for health insurance

1. Empresas de seguros . 2. Aplicaciones móviles . 3. Mercado de seguros . 4. Telefonía móvil . 5. Seguro de salud . I. CP Consulting Solutions . II. INESE .