Born yesterday : will millennials disrupt the insurance industry?
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20150027870 | ||
| 003 | MAP | ||
| 005 | 20220911204333.0 | ||
| 008 | 150831s2015 esp|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 245 | 0 | 0 | $aBorn yesterday$b : will millennials disrupt the insurance industry? |
| 260 | $a[S.l.]$bCapgemini$bPegaSystems$ccop. 2015 | ||
| 520 | $aMethodology - Foreword by Dr. Paul Redmon - Attitudes to financial matters and digital world - Attitude to insurers - Insurance product selection & purchasing behaviours - Customer service preferences - How to market and engaged with Millennials - Manifesto for change | ||
| 650 | 4 | $0MAPA20090029804$aGeneración Y | |
| 650 | 4 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 4 | $0MAPA20080593483$aServicio al cliente | |
| 650 | 4 | $0MAPA20080600167$aCaptación de clientes | |
| 650 | 4 | $0MAPA20080615307$aSatisfacción del cliente | |
| 650 | 4 | $0MAPA20080590802$aEstudios de mercado | |
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080598358$aProductos de seguros | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
| 710 | 2 | $0MAPA20080436452$aCapgemini |