Centro de Documentacion de Fundación MAPFRE - Hanging on : a new look at comercial insurance customer retention

MAP20150027955

Hanging on : a new look at comercial insurance customer retention / Michael F. Reilly. — [S.l.] : Accenture, 2015

Sumario: The importance of hanging on - Distribution management - Customer stickiness - Renewal experience - M&A response - Preventing hard-earned business from slipping away

1. Fidelización de clientes . 2. Satisfacción del cliente . 3. Canales de distribución . 4. Estrategia empresarial . 5. Empresas de seguros . 6. Márketing de la empresa de seguros . I. Accenture .