| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070026496 |
| 003 | | | MAP |
| 005 | | | 20220901133521.0 |
| 008 | | | 961010s1995 usa 00010 eng d |
| 020 | | | $a0-471-12843-0 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a922.112.1 |
| 100 | 1 | | $0MAPA20080034054$aSterne, Jim |
| 245 | 1 | 0 | $aWold Wide Wed marketing$b: integrating the Internet into your marketing stretegy$cJim Sterne |
| 260 | | | $aNew York [etc.]$bJohn Wiley & Sons$ccop. 1995 |
| 300 | | | $a331 p.$c24 cm |
| 520 | | | $aIntroduction to the Internet and the Web: an executive summary -- Getting to know the Internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality: be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future |
| 650 | 1 | 1 | $0MAPA20080547738$aInternet |
| 650 | 1 | 1 | $0MAPA20080571023$aWorld Wide Web |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | | | $0MAPA20080595296$aComercio electrónico |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
