Centro de Documentacion de Fundación MAPFRE - Wold Wide Wed marketing : integrating the Internet into your marketing stretegy

MAP20070026496

Wold Wide Wed marketing : integrating the Internet into your marketing stretegy / Jim Sterne. — New York [etc.] : John Wiley & Sons, cop. 1995

331 p. ; 24 cm

Sumario: Introduction to the Internet and the Web: an executive summary -- Getting to know the Internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality: be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future

ISBN 0-471-12843-0

1. Internet . 2. World Wide Web . 3. Marketing . 4. Comercio electrónico . I. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: MBA - 922.112.1-STE-WOR — Nº de registro: 022026

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