Wold Wide Wed marketing : integrating the Internet into your marketing stretegy

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<subTitle>: integrating the Internet into your marketing stretegy</subTitle>
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<namePart>Sterne, Jim</namePart>
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<abstract displayLabel="Summary">Introduction to the Internet and the Web: an executive summary -- Getting to know the Internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality: be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future</abstract>
<note type="statement of responsibility">Jim Sterne</note>
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