Centro de Documentacion de Fundación MAPFRE - Listening to what Chinese consumers say about insurers

MAP20160015270

Listening to what Chinese consumers say about insurers / by David He... [et al.]. — [S.l.] : The Boston Consulting Group, cop. 2016

Sumario: When Chinese life and auto insurers set their agendas, they should think about how to make their brands more trustworthy, their products and services simpler, and their claims processing faster and more transparent. These attributes matter most to Chinese consumers and are fast becoming prerequisites to success for provider

1. Opinión del cliente . 2. Productos de seguros . 3. Comportamiento del consumidor . 4. Consumidores . 5. Mercado de seguros . 6. China . I. He, David . II. Título.