Listening to what Chinese consumers say about insurers

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      <subfield code="a">Listening to what Chinese consumers say about insurers</subfield>
      <subfield code="c">by David He... [et al.]</subfield>
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      <subfield code="a">When Chinese life and auto insurers set their agendas, they should think about how to make their brands more trustworthy, their products and services simpler, and their claims processing faster and more transparent. These attributes matter most to Chinese consumers and are fast becoming prerequisites to success for provider</subfield>
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