Can Latin America reignite growth by connecting with consumers?

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      <subfield code="a">The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth both globally and at home. It is critical to know which segments will have the  purchasing power and the inclination to spend, as well as where they 
are and what they want to buy. This is the moment for Latin America to move up the value chain, shifting more of the emphasis from commodity  exports to higher-value-added goods and, increasingly, to services. To  reignite growth, the region will need to diversify and digitizeand to empower its own consuming class</subfield>
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