Setting objectives and measuring digitalization in financial services : It¿s time to re-examine the facts and adjust the course

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      <subfield code="a">Financial companies are investing in digitalization to improve operational  costs and meet client expectations, but few can claim success. In this viewpoint we argue that a vast majority of companies seem to have started digitalizing themselves aimlessly, with no clear objectives of how they want to move forward. It¿s time to re-examine the facts and adjust the course</subfield>
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