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Cracking the world's biggest business-travel market

Recurso electrónico / Electronic resource
Registro MARC
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008  160811e20160701sgp|||| ||| ||eng d
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1001 ‎$0‎MAPA20160010114‎$a‎Dichter, Alex
24500‎$a‎Cracking the world's biggest business-travel market‎$c‎Alex Dichter, Cheryl SH Lim, Diaan-Yi Lin
260  ‎$a‎Singapore‎$b‎McKinsey & Company‎$c‎2016
520  ‎$a‎Asia accounts for more than a third of the world's $1 trillion business-travel sector, and the region's growth is accelerating. The study underscored nuances that must be addressed to gain these travelers' business. Three stand out. First, Asia's business travelers are gaining greater autonomy in their travel decisions, making it critical to address their preferences, not just those of their employers. Second, they value convenience above all else. And finally, Asia's business travelers can be divided into four archetypes, each with its own distinct set of needs and preferences. This article is an edited extract from Asian business travelers : Five things you need to know
650 4‎$0‎MAPA20090015647‎$a‎Viajes y travesías
650 4‎$0‎MAPA20080609122‎$a‎Transporte de viajeros
650 4‎$0‎MAPA20080626389‎$a‎Seguro obligatorio de viajeros
650 4‎$0‎MAPA20080615321‎$a‎Segmentación de clientes
650 4‎$0‎MAPA20080615338‎$a‎Segmentación de mercados
650 4‎$0‎MAPA20120019492‎$a‎Tendencias
651 1‎$0‎MAPA20080643744‎$a‎Asia
7001 ‎$0‎MAPA20160010121‎$a‎Lim, Cheryl SH
7001 ‎$0‎MAPA20160010138‎$a‎Lin, Diaan-Yi