Cracking the world's biggest business-travel market
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<rdf:Description>
<dc:creator>Dichter, Alex</dc:creator>
<dc:creator>Lim, Cheryl SH</dc:creator>
<dc:creator>Lin, Diaan-Yi</dc:creator>
<dc:date>2016-07-01</dc:date>
<dc:description xml:lang="es">Sumario: Asia accounts for more than a third of the world's $1 trillion business-travel sector, and the region's growth is accelerating. The study underscored nuances that must be addressed to gain these travelers' business. Three stand out. First, Asia's business travelers are gaining greater autonomy in their travel decisions, making it critical to address their preferences, not just those of their employers. Second, they value convenience above all else. And finally, Asia's business travelers can be divided into four archetypes, each with its own distinct set of needs and preferences. This article is an edited extract from Asian business travelers : Five things you need to know</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/157266.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Viajes y travesías</dc:subject>
<dc:subject xml:lang="es">Transporte de viajeros</dc:subject>
<dc:subject xml:lang="es">Seguro obligatorio de viajeros</dc:subject>
<dc:subject xml:lang="es">Segmentación de clientes</dc:subject>
<dc:subject xml:lang="es">Segmentación de mercados</dc:subject>
<dc:subject xml:lang="es">Tendencias</dc:subject>
<dc:subject xml:lang="es">Asia</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Cracking the world's biggest business-travel market</dc:title>
<dc:coverage xml:lang="es">Asia</dc:coverage>
</rdf:Description>
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