Centro de Documentacion de Fundación MAPFRE - Five priorities for competing in an era of digital globalization

MAP20160025521

Five priorities for competing in an era of digital globalization / Jacques Bughin, Susan Lund, James Manyika

Sumario: Globalization, once measured largely by trade in goods and cross-border finance, is now converging with digitization. Enormous streams of data and information are transmitted every minute. As these sprawling digital networks connect everything, everyplace, and everyone, companies must rethink what it means to be global

En: McKinsey Quarterly. - [New York] : Mckinsey & Company. - May, 2016 ; 6 p

1. Digitalización . 2. Globalización . 3. Impacto económico . 4. Estrategia empresarial . 5. Nuevas tecnologías de la información . 6. Internet de las cosas . I. Lund, Susan . II. Manyika, James . III. McKinsey & Company . IV. Título.