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Data analytics sharpen commercial with more insightful decisions : win the analytics arms race
Recurso electrónico / Electronic resource
MAP20160026023
Ovenden, Dave ‌
Data analytics sharpen commercial with more insightful decisions : win the analytics arms race / Dave Ovenden, J.J. Ihrke
Sumario: The rapid development of big data and associated technologies coupled with predictive analytics are already changing the face of competition in much of the insurance market. Commercial insurance underwriters are facing a predictive analytics arms race, making data optimization a new business imperative. If insurance companies are to realize competitive advantage through enhanced analytical underwriting and portfolio management, a holistic strategy and foundation must first exist.
En: Emphasis. - New York : Towers Watson, 1987-. - 08/03/2016 Número 1 - 2016 , p. 24-27
1. Mercado de seguros ‌. 2. Empresas de seguros ‌. 3. Perspectivas del seguro ‌. 4. Big data ‌. 5. Análisis de datos ‌. 6. Desarrollo tecnológico ‌. 7. Nuevas tecnologías de la información ‌. 8. Competitividad ‌. I. Ihrke, J.J. ‌. II. Título.