Sub-Saharan Africa : insurance's new frontier for patient innovators : a compelling story for multinationals
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001 | MAP20160026047 | ||
003 | MAP | ||
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040 | $aMAP$bspa$dMAP | ||
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100 | $0MAPA20140024476$aRamada, Magdalena | ||
245 | 1 | 0 | $aSub-Saharan Africa : insurance's new frontier for patient innovators$b: a compelling story for multinationals$cMagdalena Ramada |
520 | $aInsurance companies entering this new market are challenged to innovate to reach a large body of unserved and diverse consumers. They are starting to look at Sub-Saharan Africa (SSA) with both interest and some caution. There are compelling, long-term reasons for multinationals to look at Africa: an economy that has tripled since 2002 and International Monetary Fund forecasts that put 11 African countries among the top 20 fastest-growing economies by 2017. Demographic and economic growth forecasts estimate that in the next 50 years, Africa will comprise 30% of the world's population and the region's consumption will generate internal growth. | ||
650 | 4 | $0MAPA20080586294$aMercado de seguros | |
650 | 4 | $0MAPA20080590567$aEmpresas de seguros | |
650 | 4 | $0MAPA20080591922$aMercados emergentes | |
650 | 4 | $0MAPA20080595906$aDesarrollo económico | |
650 | 4 | $0MAPA20080554866$aInnovación | |
651 | 1 | $0MAPA20090034464$aÁfrica | |
773 | 0 | $wMAP20077000932$tEmphasis$dNew York : Towers Watson, 1987-$g08/03/2016 Número 1 - 2016 , p. 32-35 |