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Opportunity knocks : life insurance
Recurso electrónico / Electronic resource
MAP20160026498
O'Mara, Matthew ‌
Opportunity knocks : life insurance / Matthew O'Mara
Sumario: The impact of digital technologies on insurance products, customer expectations and distribution networks is rapidly driving change in the insurance industry. Determining a distribution strategy in an omnichannel world requires consideration of new alternatives along with traditional channels. Insurers need new insight into familiar challenges when deciding how sales teams will envolve, how processes will adapt and how key supporting technologies will be selected. The challenge is to cut through the noise and develop innovative strategies that integrate proven traditional distribution approaches with new customer demands and new technology
En: Best's Review. - New Jersey : A.M. Best Company, 1976- = ISSN 1527-5914. - 01/06/2016 Volumen 117 Número 2 - junio 2016 , p. 46-48
1. Mercado de seguros ‌. 2. Evolución del seguro ‌. 3. Canales de distribución ‌. 4. Marketing de cliente ‌. 5. Social media ‌. 6. Nuevas tecnologías ‌. 7. Multicanalidad ‌. 8. Comercialización ‌. 9. Seguro de vida ‌. I. Título.