Life insurers need to reach a new breed of consumers
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<title>Life insurers need to reach a new breed of consumers</title>
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<namePart>Zaki, Ahmad</namePart>
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<abstract displayLabel="Summary">At the 6th Asia Lite Summit, speakers explored the challenges tacing insurers, the need for innovation and the necessity of rebranding and redesigning products and processes to reach a new breed of consumers</abstract>
<note type="statement of responsibility">Ahmad Zaki</note>
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<topic>Seguro de vida</topic>
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<topic>Gestión de la marca</topic>
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<topic>Productos de seguros</topic>
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<title>Asia insurance review</title>
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<publisher>Singapore : Ins Communications Pte Ltd., 2009-</publisher>
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<text>05/09/2016 Número 9 - septiembre 2016 , p. 76-78</text>
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