Digital and e-commerce initiatives : present and future : survey conclusions

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<title>Digital and e-commerce initiatives</title>
<subTitle>: present and future : survey conclusions</subTitle>
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<namePart>Capizzani, Mario</namePart>
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<namePart>Foncillas, Pablo</namePart>
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<namePart>Encuentro de E-Commerce Septiembre 2016 Barcelona 2º</namePart>
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<abstract displayLabel="Summary">This study forms part of the research paper series promoted by IESE's department of Industry Meetings on the occasion of the 2nd E-Commerce Meeting. The aim of this work is to measure the level and degree of penetration of e-commerce in five European countries: Spain, France, Italy, Germany and the United Kingdom. The results reflect the responses from 521 online surveys (approximately 100 in each country) of companies and executives from different sectors and industries.</abstract>
<note type="statement of responsibility">Mario Capizzani, Pablo Foncillas</note>
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