Straight talk about big data

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<namePart>Henke, Nicolaus</namePart>
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<namePart>Agarwal, Amit</namePart>
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<publisher>McKinsey & Company</publisher>
<dateIssued>2016</dateIssued>
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<abstract displayLabel="Summary">Transforming analytics from a science-fair project to the core of a business model starts with leadership from the top. Here are five questions CEOs should be asking their executive teams. </abstract>
<note type="statement of responsibility">Nicolaus Henke, Ari Libarikian, Bill Wiseman</note>
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