Centro de Documentacion de Fundación MAPFRE - Life insurance disruption : product management

MAP20160036138

Life insurance disruption : product management - a defensive aginst disruption / Jenny Sutton

Sumario: Insurers require innovation in product design, development and management. This article discusses the fundamental shift that needs to take place in life insurance from tactical product development to strategic product management

En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 07/11/2016 Número 11 - noviembre 2016 , p. 76-77

1. Seguro de personas . 2. Seguro de vida . 3. Innovación disruptiva . 4. Gestión de procesos . 5. Planificación estratégica . I. Título.