Aggregation metrics : consumer approaches to online insurance comparison sites in Spain

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      <subfield code="a">The research examines the status of aggregators plus other key metrics in car and home insurance including the behaviour of non-standard policyholders and the shift to buying through mobile devices -- SURVEY ANALYSIS: Consumer propensity to research and purchase insurance products online: segmentation by age and annual household income;  number of sites consulted when researching insurance online -- Car insurance: switchers and new buyers within the total; distribution channels; distribution interfaces; devices used for buying online; cross-tabulation of distribution channels and interfaces; standard and non-standard policies; telematics-enabled and not telematics-enabled policies; switching rates -- Home insurance: distribution channels; distribution interfaces; devices used for online purchases; Cross-tabulation of distribution channels and interfaces used; Standard and non-standard policies; Switching rates -- Combined analysis of car and home insurance -- Awareness and usage of the leading eight aggregators -- Planned usage of aggregators -- APPENDIX: Research sample statistics; Research structure</subfield>
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