Gamification : the digital discipline driving engagement in insurance
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20170005667 | ||
| 003 | MAP | ||
| 005 | 20220912130608.0 | ||
| 008 | 170220e20170127esp|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a217 | ||
| 100 | 1 | $0MAPA20170002352$aDavey, Martin | |
| 245 | 0 | 0 | $aGamification$b: the digital discipline driving engagement in insurance$cMartin Davey |
| 260 | $a[S.l.]$bInsurance Innovation Reporter$c2017 | ||
| 520 | $aGamification has helped insurers better fulfill the needs of their customers and move away from conventional enterprise communications, and towards personalized, engaging interactions, but insurers must keep sight of its business purpose. Achieving customer engagement isn't easy in a sector like insurance. No matter how important it is to safeguard your home, vehicle or cellphone, filling out a static form just doesn't have the same appeal as immersing yourself in the latest augmented reality game, such as Pokémon Go. | ||
| 650 | 4 | $0MAPA20150009920$aGamificación | |
| 650 | 4 | $0MAPA20080568641$aDigitalización | |
| 650 | 4 | $0MAPA20080590567$aEmpresas de seguros | |
| 650 | 4 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 4 | $0MAPA20080609542$aCanales de distribución | |
| 650 | 4 | $0MAPA20080583224$aVentas de seguros | |
| 650 | 4 | $0MAPA20080607531$aOrientación al cliente | |
| 650 | $0MAPA20190001328$aMárketing de la empresa de seguros |