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The Voice of the customer : Identifyng disruptive opportunities in insurance distribution

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      <subfield code="a">The Voice of the customer</subfield>
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      <subfield code="c">Roy Jubraj, Steven Watson, Simon Tottman</subfield>
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      <subfield code="a">Advances in digital technologies, coupled with significant shifts in consumer behavior, are opening up new opportunities for insurers to refine their market segmentation, offerings and distribution models. In an age when demand for insurance remains subdued, and consumers are increasingly dictating how their providers should meet their needs, these advances also create the opportunity for carriers to enhance their relevance and value by engaging more frequently with more personalized services</subfield>
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