Success kit : online reputation management : how better reviews drive revenue

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      <subfield code="a">Do you know what customers are saying about your locations? If not, it's time to find out. Neglecting your online reputation costs you customers. In fact, 84% of consumers look at online reviews before deciding where to go for a product or service - according to Google and Observer.com. Now that consumers shape brands as much as companies do, it's critical to understand how positive online reviews attract potential customers, how negative ones drive them away and what you can do to turn satisfied customers into online advocates. This guide will give you the fundamentals of Online Reputation Management, to help you:  Earn more positive reviews; Raise your search ranking; Improve operations;  Enlist social communities to drive revenue</subfield>
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