Operationalizing digital transformation: new insights into making digital transformation work

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20170020417</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20230321115112.0</controlfield>
    <controlfield tag="008">170619s2017    gbrd|||fst    000 u eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">922.111</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Operationalizing digital transformation:</subfield>
      <subfield code="b">new insights into making digital transformation work</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">[Brighton]</subfield>
      <subfield code="b">Harvard Business Review</subfield>
      <subfield code="c">2017</subfield>
    </datafield>
    <datafield tag="300" ind1=" " ind2=" ">
      <subfield code="a">16 p</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">Technology has transformed how entire industries interact with clients, from executing transactions to communicating quicker to selling products and services. This study provides a global snapshot of how digital transformation is rolling out across industries. The results show that front-runners in operational transformation via technology may have a significant lead over a larger group of laggardscompanies that haven't wholeheartedly committed to digital transformation or have felt hindered by too many daunting obstacles. But despite slower starts, persistence is prevalent. Eighty percent of those surveyed agree that the biggest risk associated with digital transformation is not embracing it.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20170006503</subfield>
      <subfield code="a">Transformación digital</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080556709</subfield>
      <subfield code="a">Tecnología</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080569815</subfield>
      <subfield code="a">Organizaciones</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080568641</subfield>
      <subfield code="a">Digitalización</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20080446352</subfield>
      <subfield code="a">CODESPA</subfield>
    </datafield>
  </record>
</collection>