Venta directa telefónica de seguros en Europa

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<namePart>Turner, David</namePart>
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<dateIssued encoding="marc">1997</dateIssued>
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<abstract displayLabel="Summary">Situación actual -- El desarrollo de la televenta -- Obstaculos para la televenta -- La forma de televender -- Perspectivas -- Francia -- Alemania -- Italia -- Holanda -- España -- Suecia -- Suiza -- Reino Unido</abstract>
<note type="statement of responsibility">autor del original inglés, David Turner</note>
<note>En cub.: Expansión, Financial Times Group, Actualidad Económica</note>
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<topic>Empresas de seguros</topic>
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<topic>Telemarketing</topic>
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<topic>Mercado de seguros</topic>
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<topic>Marketing directo</topic>
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<topic>Estadísticas</topic>
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<topic>Seguro directo</topic>
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