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E-lectric customers : understanding customers' online engagement with their power and gas utilities: the case of Spain

Recurso electrónico / Electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20170035954
003  MAP
005  20230321115033.0
008  171108s201710 esp|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎921.8
24500‎$a‎E-lectric customers‎$b‎: understanding customers' online engagement with their power and gas utilities: the case of Spain‎$c‎David Borràs ...[et. al]
260  ‎$a‎Madrid‎$b‎Arthur D. Little‎$c‎cop. 2017
300  ‎$a‎18 p.
520  ‎$a‎In this viewpoint, Arthur D. Little analyzes Spanish online utility customers to understand how they engage with their utilities, highlighting the existing relationship between engagement, satisfaction and value and focusing on the growing relevance of online engagement. Furthermore, it points out the important gap that exists between challengers' and incumbents' online channels and engagement, reinforcing the call for urgent action.
650 4‎$0‎MAPA20080568641‎$a‎Digitalización
650 4‎$0‎MAPA20080615307‎$a‎Satisfacción del cliente
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080554866‎$a‎Innovación
650 4‎$0‎MAPA20170006503‎$a‎Transformación digital
650 4‎$0‎MAPA20120023444‎$a‎Social media
650 4‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 4‎$0‎MAPA20080590581‎$a‎Empresas eléctricas
651 1‎$0‎MAPA20080637736‎$a‎España
7001 ‎$0‎MAPA20170014843‎$a‎Borrás, David