Mercadotecnia

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<titleInfo>
<title>Mercadotecnia</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080104702">
<namePart>Kotler, Philip</namePart>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080122058">
<namePart>Armstrong, Gary</namePart>
<nameIdentifier>MAPA20080122058</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080338145">
<namePart>Mascaró Sacristán, Pilar</namePart>
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<typeOfResource>text</typeOfResource>
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<placeTerm type="code" authority="marccountry">mex</placeTerm>
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<dateIssued encoding="marc">1996</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">México [etc.]</placeTerm>
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<publisher>Prentice-Hall Hispanoamericana</publisher>
<dateIssued>cop. 1996</dateIssued>
<edition>6ª ed</edition>
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<language>
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<extent>XXI, 826 p. 28 cm</extent>
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<abstract displayLabel="Summary">La mercadotecnia y el proceso de mercadotecnia -- Análisis de oportunidades mercadotécnicas -- Cómo seleccionar los mercados meta -- Cómo elaborar la mezcla de mercadotecnia -- Administración de las actividades mercadotécnicas -- La mercadotecnia ampliada</abstract>
<note type="statement of responsibility">Philip Kotler, Gary Armstrong ; traducción Pilar Mascaró Sacristán</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080546991">
<topic>Empresas</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080611262">
<topic>Investigación comercial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080624019">
<topic>Comportamiento del consumidor</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080615338">
<topic>Segmentación de mercados</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590413">
<topic>Diseño de productos</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614577">
<topic>Lanzamiento de productos</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080548049">
<topic>Manuales</topic>
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<classification authority="">922.112</classification>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<identifier type="isbn">968-880-590-4</identifier>
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<recordCreationDate encoding="marc">970627</recordCreationDate>
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