Centro de Documentacion de Fundación MAPFRE - Artificial intelligence in insurance : optimizing relationships and insurance results

MAP20180002526

Artificial intelligence in insurance : optimizing relationships and insurance results / a Pega insurance whitepaper. — Madrid [etc.] : Pegasystems, 2017

Sumario: New Business: Product Recommendations & Suitability; Cross-Sell & Upsell; Sales Actions -- Retention and Account Penetration: Attrition / Lapse Risk; Data Collection & Profile Attributes; Contact Strategy -- Marketing and Channel Management -- Underwriting: pricing; Underwriting Tests and Steps; Risk Management; Book Management -- Claims -- Big Data

1. Mercado de seguros . 2. Inteligencia artificial . 3. Aplicaciones de gestión . I. Pegasystems . II. Título.