Compliqué le multiaccès : dossier

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<namePart>Thouet, Nicolas</namePart>
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<abstract displayLabel="Summary">Contraintes de se réinventer pour s'adapter aux nouveaux comportements de consommation, les compagnies et mutuelles d'assurance misent sur la multiplicité des canaux de communication pour atteindre leurs clients. Si tous les acteurs ne sont pas au même niveau d'avancement sur ce dossier, les agents généraux, de leur côté, ont du mal à s'adapter à ce nouveau mode de relation.</abstract>
<note type="statement of responsibility">Benjamin Chabrier, Nicolas Thouet</note>
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<topic>Mercado de seguros</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Nuevas tecnologías</topic>
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<topic>Canales de información</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<title>L'Argus de l'assurance</title>
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<publisher>Paris : Groupe Industrie Services Info, 1983-</publisher>
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<identifier type="issn">1626-4428</identifier>
<identifier type="local">MAP20077100055</identifier>
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<text>09/02/2018 Número 7542 - 9 febrero 2018 , p. 36-41</text>
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