Centro de Documentacion de Fundación MAPFRE - The New automotive dealer : designed for me

MAP20180025686

The New automotive dealer : designed for me. — London [etc.] : Accenture, 2018

12 p.

Sumario: Dealerships will remain the lynchpin of the automotive distribution chain and customer interaction-but not in their current form. The automotive dealerships of the future will be networked mobility hubs that engage, entertain and delight customers, and now is the time to start creating them. For today's car buyers, accustomed to segueing seamlessly from online to offline and being recognized as individuals throughout their shopping journeys, the often impersonal, sales-target-driven atmosphere of many traditional, physical automotive dealerships can be frustrating

1. Concesionarios . 2. Movilidad . 3. Industria automovilística . 4. Comportamiento del consumidor . 5. Experiencia del cliente . I. Accenture . II. Título.