Centro de Documentacion de Fundación MAPFRE - Forms of market strategies in the European insurance sector

Publicação: Getafe [Madrid] : Universidad Carlos III, Departamento de Economía de la Empresa, 1996Descrição física: 27 p. ; 30 cmSérie: (Working paper ; 96-33. Business economics Series ; 06)Notas: Sumario: This paper investigates the influence of domestic environments on the meaning and use of market orientation in insurance firms in Spain and Belgium. The results provided empirical support to, and extensions of the conceptualization of market orientation given in the literature.Materia / lugar / evento: Estrategia empresarial Empresas de seguros España Bélgica Mercado de seguros Entornos empresariales Orientación al mercado Otros autores: Rivera Camino, Jaime
Universidad Carlos III de Madrid, Departamento de Economía de la Empresa
Serie secundária: Working paper ; 96-33. Business economics Series ; 06 Outras classificações: 20