Centro de Documentacion de Fundación MAPFRE - Forms of market strategies in the European insurance sector

MAP20070028509

Forms of market strategies in the European insurance sector / Nora Lado Cousté and Jaime Rivera Camino. — Getafe [Madrid] : Universidad Carlos III, Departamento de Economía de la Empresa, 1996

27 p. ; 30 cm . — (Working paper ; 96-33. Business economics Series ; 06)

Sumario: This paper investigates the influence of domestic environments on the meaning and use of market orientation in insurance firms in Spain and Belgium. The results provided empirical support to, and extensions of the conceptualization of market orientation given in the literature

1. Estrategia empresarial . 2. Empresas de seguros . 3. España . 4. Bélgica . 5. Mercado de seguros . 6. Entornos empresariales . 7. Orientación al mercado . I. Rivera Camino, Jaime . II. Universidad Carlos III de Madrid, Departamento de Economía de la Empresa . III. Working paper ; 96-33. Business economics Series ; 06 . IV. Título.