'True gen' : generation Z and its implications for companies
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20180034244 | ||
| 003 | MAP | ||
| 005 | 20230908091147.0 | ||
| 008 | 181213s2018 bra|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.3 | ||
| 100 | 1 | $0MAPA20180015649$aFrancis, Tracy | |
| 245 | 1 | 0 | $a'True gen'$b: generation Z and its implications for companies$cTracy Francis, Fernanda Hoefel |
| 260 | $aSao Paulo [etc.]$bMcKinsey & Company$c2018 | ||
| 520 | $aOur study based on the survey reveals four core Gen Z behaviors, all anchored in one element: this generation's search for truth. Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions in a highly analytical and pragmatic way. That is why, for companiesus, Gen Z is "True Gen" | ||
| 650 | 4 | $0MAPA20160011753$aGeneración Z | |
| 650 | 4 | $0MAPA20160000917$aMillennials | |
| 650 | 4 | $0MAPA20100037522$aMedios digitales | |
| 650 | 4 | $0MAPA20080568641$aDigitalización | |
| 650 | 4 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 4 | $0MAPA20080577650$aRecursos humanos | |
| 650 | 4 | $0MAPA20160009798$aDiversidad generacional | |
| 650 | $0MAPA20210021831$aSesgos | ||
| 651 | 1 | $0MAPA20080637699$aBrasil | |
| 700 | 1 | $0MAPA20180015656$aHoefel, Fernanda |