Centro de Documentacion de Fundación MAPFRE - 'True gen' : generation Z and its implications for companies

MAP20180034244

'True gen' : generation Z and its implications for companies / Tracy Francis, Fernanda Hoefel. — Sao Paulo [etc.] : McKinsey & Company, 2018

Sumario: Our study based on the survey reveals four core Gen Z behaviors, all anchored in one element: this generation's search for truth. Gen Zers value individual expression and avoid labels. They mobilize themselves for a variety of causes. They believe profoundly in the efficacy of dialogue to solve conflicts and improve the world. Finally, they make decisions and relate to institutions in a highly analytical and pragmatic way. That is why, for companiesus, Gen Z is "True Gen"

1. Generación Z . 2. Millennials . 3. Medios digitales . 4. Digitalización . 5. Comportamiento del consumidor . 6. Recursos humanos . 7. Diversidad generacional . 8. Sesgos . 9. Brasil . I. Hoefel, Fernanda . II. Título.