A Long-term vision for the European automotive industry

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      <subfield code="a">The European automotive sector has ascended to the top of the global industry. It has achieved record sales, andas a major employer and a source of significant grantmakingit is an integral part of European society. Fundamental changes in the industry, however, are threatening Europe's lead position. If the European automotive sector is to stay ahead in this changing competitive landscape, leaders will need to make some tough decisions. Above all, a shared vision regarding the sector's positioning is needed.
To inform the discussion, we undertook a study examining the future of Europe's automotive industry. The research drew on proprietary knowledge and analysis from the McKinsey Center for Future Mobility, interviews with automakers' executives and members of the European Automobile Manufacturers' Association, and conversations with stakeholders in key automotive associations. Our findings are presented in our new report, RACE 2050a vision for the European automotive industry, which imagines the industry as a Responsible Automotive Customer-centric Ecosystem (RACE)</subfield>
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